SALESFORCE MARKETING-CLOUD-ADMINISTRATOR EXAM PATTERN - TESTING MARKETING-CLOUD-ADMINISTRATOR CENTER

Salesforce Marketing-Cloud-Administrator Exam Pattern - Testing Marketing-Cloud-Administrator Center

Salesforce Marketing-Cloud-Administrator Exam Pattern - Testing Marketing-Cloud-Administrator Center

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q94-Q99):

NEW QUESTION # 94
A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?

  • A. Key Management
  • B. Tokenized Sending
  • C. Transparent Data Encryption
  • D. Field level Encryption

Answer: B

Explanation:
To ensure sensitive information is not imported and stored in Marketing Cloud, implement:
* Tokenized Sending: This approach uses tokens to represent sensitive data, ensuring that the actual data does not reside within Marketing Cloud. Instead, the tokens are matched with the original data only during the send process, enhancing security by minimizing data exposure.
* Setup: Configure Tokenized Sending by defining data relationships in Marketing Cloud Connect or through external token providers to integrate seamlessly with the sending process.


NEW QUESTION # 95
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers

  • A. Define a Sender Profile.
  • B. Define a Subscriber -specific From Name.
  • C. Define a Delivery Profile.
  • D. Define custom Reply Mail Management.

Answer: A,C

Explanation:
To differentiate between marketing and transactional emails effectively:
* Sender Profile: Define separate sender profiles for marketing and transactional emails. This includes different From Names and possibly different From Email addresses to help recipients distinguish between different types of emails.
* Delivery Profile: Set up different delivery profiles for marketing and transactional emails. These can specify different IP addresses, helping to segment and manage sender reputation for different types of email communications.


NEW QUESTION # 96
Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers

  • A. Users receive Marketing Cloud password reset emails from help@email nto.com
  • B. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
  • C. Upon receiving an email, all tracked links start with click.email.nto.com
  • D. Cloudpages personalized URLs are served from cloud.email.nto.com

Answer: C,D

Explanation:
To verify if a Sender Authentication Package (SAP) has been set up, check:
* Tracked Links Prefix: If all links in emails sent start with click.email.nto.com, it indicates that a SAP is configured for link rewriting to include the company's domain.
* CloudPages URL: Personalized URLs for CloudPages that use the domain cloud.email.nto.com also suggest that SAP is set up, ensuring that all customer-facing URLs reflect the organization's branding.


NEW QUESTION # 97
Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers

  • A. Email Sending Performance Report
  • B. Time Between Send and Engagement
  • C. Deliverability Complaint Rate
  • D. Email Performance by Device

Answer: A,D


NEW QUESTION # 98
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

  • A. IP Allowlist
  • B. Single Sign on Authentication
  • C. Field Level Encryption
  • D. Advanced Audit Trail

Answer: A

Explanation:
To enhance security against unauthorized API access:
* Enable IP Allowlisting: Restrict API access to pre-approved IP addresses. This security feature ensures that only requests coming from known and trusted IP addresses are allowed to access Marketing Cloud, significantly reducing the potential for malicious attacks.
* Configuration: Configure the IP Allowlist settings in the Setup area of Marketing Cloud, specifying which IP addresses are permitted to make API calls.


NEW QUESTION # 99
......

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